Groupon Cosmetic Surgery Vouchers Busted and Banned

Last November 2011, Groupon, a major deal-of-the-day website was prohibited from publishing cosmetic surgery ads that offer up to 50% discount. UK officials believe that the campaign sent out a misinterpretation that plastic surgery procedures could be taken lightly.

The Advertising Standards Authority (ASA) deems that Groupon were negligent for posting such advertisements that somewhat pressured consumers to purchase the coupons for a limited period of time.  The said cheap nose job and breast augmentation promotional email was sent in May with the treatment to occur on November 28 at a Manchester clinic.

The ban was also substantiated by the British Association for Aesthetic Plastic Surgeons (BAAPS). They believe that such deadlines are unethical and a violation of social responsibility under UK’s advertising code. However, Groupon denied these allegations. According to their representatives, they were not persuading people to make hasty decisions, and that the offer was just an indicator of their business model.

As ethical cosmetic surgeons and members of BAPRAS, Landauer Cosmetic Surgery concur with the ASA’s decision. First off, having a cosmetic procedure is a life-altering decision. It’s not like purchasing goods that you can return or exchange if you’re not satisfied. That’s why a lengthy consultation between a reliable fully accredited cosmetic plastic surgeon and his/her patient is very crucial before undergoing any invasive procedures.

Proper timing and a great deal of preparation, plus other essential factors are extremely important for successful cosmetic plastic surgery. Thus, deadline-focused bargain deals are definitely not recommended for anyone looking to go under the knife.